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Founded in 1967 by the visionary American designer Ralph Lauren, the eponymous brand has become synonymous with timeless elegance, luxury, and sophistication. What began as a modest collection of men's ties has since blossomed into a global empire that spans fashion, home furnishings, accessories, and fragrances.
Ralph Lauren's journey began in the Bronx, New York, where he was born Ralph Lifshitz in 1939. Growing up in a working-class family, Lauren developed an early appreciation for style and quality craftsmanship. At the age of 16, he and his brother legally changed their last name to "Lauren," a decision that would later define one of the most iconic names in fashion.
After a brief stint in the U.S. Army, Lauren worked in sales for Brooks Brothers, where he gained valuable insights into the world of menswear. Inspired by his experiences, he decided to launch his own line of neckties. In 1967, with a $50,000 loan, he introduced the Polo line, which quickly gained attention for its bold designs and superior quality.
By the early 1970s, Ralph Lauren had expanded his offerings to include a full line of men's clothing, introducing the now-iconic Polo Ralph Lauren logo: a polo player mid-swing. This emblem became a symbol of status and taste, embodying the aspirational lifestyle that the brand sought to cultivate.
In 1971, Lauren made history by becoming the first menswear designer to launch a complete women's collection. His designs, often inspired by preppy, British, and American West aesthetics, resonated with a wide audience, cementing his reputation as a trailblazer in the fashion industry.
Ralph Lauren's vision extended beyond clothing. In the late 1980s, he ventured into home furnishings, launching the Ralph Lauren Home Collection. This line brought his signature style—warm, luxurious, and inviting—into living spaces around the world. The brand's dedication to quality and timeless design earned it a loyal following among discerning homeowners.
In the decades that followed, Ralph Lauren expanded its reach into accessories, fragrances, and even restaurants. Each new venture reflected Lauren's unwavering commitment to creating a cohesive, aspirational lifestyle that resonated with people around the globe.
Beyond his contributions to fashion and design, Ralph Lauren has been a committed philanthropist. In 1989, he founded the Polo Ralph Lauren Foundation, which has supported numerous charitable initiatives, including cancer research, education, and disaster relief. In 2017, he marked the 50th anniversary of his brand by donating $10 million to the Smithsonian National Museum of African American History and Culture.
Today, Ralph Lauren remains a global powerhouse, with its influence felt in every corner of the fashion world. The brand continues to innovate while staying true to its roots, offering collections that blend classic elegance with modern sensibility. Under the leadership of Ralph Lauren himself, the brand has inspired generations to embrace a life of quality, style, and integrity.
With over 500 stores and a presence in more than 80 countries, Ralph Lauren is not just a brand—it's a way of life. Its enduring appeal lies in its ability to capture the essence of timeless sophistication, making it a favorite among fashion enthusiasts and luminaries alike.