Blikbuy Finds Spreadsheet
Eastmallbuy has become a prominent player in the makeup purchasing industry, particularly in the US and European markets. This analysis explores the popular categories and brands that are trending in these regions, providing insights for buyers and sellers alike.
1. Skincare Products: There is a growing demand for skincare products, particularly those with natural and organic ingredients. Products like serums, moisturizers, and cleansers are highly sought after.
2. Foundation and Concealers: These remain staples in any makeup routine, with a significant interest in brands offering a wide range of shades to match diverse skin tones.
3. Lip Products: Lipsticks, lip glosses, and liners continue to dominate, with a preference for long-lasting and nourishing formulas.
4. Eye Makeup: Mascaras, eyeliners, and eyeshadows are perennially popular, with vibrant colors and bold designs gaining traction.
5. BB and CC Creams: These multi-functional products that combine skincare and makeup benefits are particularly favored for their convenience.
1. Fenty Beauty: Known for its inclusive range of foundation shades, Fenty Beauty continues to be a top choice among makeup enthusiasts.
2. Glossier: With its minimalist approach and focus on skincare-infused makeup, Glossier has a dedicated following.
3. Huda Beauty: The brand excels in creating bold and statement-making eye and lip products, making it a favorite among beauty influencers.
4. Kylie Cosmetics: While known initially for its lip kits, Kylie Cosmetics has expanded its range, with eyeshadow palettes and blushes gaining popularity.
5. Drunk Elephant: Though more skincare-centric, Drunk Elephant's complexion products are highly coveted, showcasing the brand's powerful yet gentle formulations.
1. Clean Beauty: Consumers are increasingly looking for products free from harmful chemicals, parabens, and sulfates. Brands that highlight clean beauty principles are seeing a rise in demand and loyalty.
2. Inclusivity: There is a strong preference for brands that offer extensive shade ranges and cater to diverse skin tones and types, reflecting the need for cosmetic representation.
3. Sustainability: Eco-friendly packaging, refillable products, and cruelty-free formulations are key factors influencing purchasing decisions.
4. Digital Influence: Social media and influencer marketing play a significant role in brand popularity, with direct-to-consumer brands leveraging these platforms effectively.
Eastmallbuy's analysis suggests that buyers in the US and European markets place a high premium on quality, inclusivity, and sustainability. Brands that can authentically embrace these values and leverage digital marketing effectively will continue to thrive in the competitive makeup purchasing landscape.