Blikbuy Finds Spreadsheet
Founded in 1947Erling Persson, H&M (Hennes & Mauritz) has grown from a single women's clothing store to one of the world's most recognized fashion brands. With a mission to offer fashion and quality at the best price, H&M has become a global leader in the fashion industry.
Erling Persson's vision was simple: to provide high-quality fashion at affordable prices. The first store, originally named Hennes1968, Persson expanded the brand by acquiring Mauritz Widforss, a hunting and fishing equipment store, and rebranded it as H&M. This marked the beginning of H&M's journey into selling men's and children's clothing.
By the 1970s, H&M started its international expansion, opening stores across Europe. The brand's innovative approach to fashion retail, including quick turnaround of new trends and efficient supply chain management, set it apart from competitors. H&M's focus on sustainabilityConscious Collection
Today, H&M operates in over 70 countriesKarl Lagerfeld, Stella McCartney, and Beyoncé, creating limited-edition collections that have become must-have items for fashion enthusiasts around the globe. As H&M continues to evolve, the brand remains committed to its core values of sustainability, innovation, and accessibility. With a strong digital presence and a focus on improving customer experience, H&M is poised to remain a dominant force in the fashion industry for years to come.Global Impact
Looking Ahead