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Founded in 1947 by Erling Persson in Västervik, Sweden, H&M (Hennes & Mauritz AB) has grown into one of the world's most recognizable fashion brands. Originally established as Hennes, which means "hers" in Swedish, the company initially focused solely on women's clothing. However, in 1968, Hennes expanded its offerings by acquiring Mauritz Widforss, a hunting and fishing equipment retailer, which led to the introduction of menswear and the rebranding to H&M.
From its inception, H&M's mission has been to provide affordable, trendy, and high-quality fashion
In recent years, H&M has positioned itself as a leader in sustainable fashion. The brand has committed to using 100% recycled or sustainably sourced materialsConscious Collection
H&M is known for its high-profile collaborations with designers, celebrities, and even other brands. From Karl LagerfeldVersace, these partnerships have brought high-fashion aesthetics to H&M's affordable price range. Additionally, the brand has tapped into pop culture by creating exclusive collections inspired by iconic franchises like The WeekndAnimal Crossing, further solidifying its relevance in modern fashion. As H&M continues to evolve, it remains committed to its founding principles of offering stylish, high-quality clothing at unbeatable prices. With a growing emphasis on sustainability and a knack for staying ahead of fashion trends, H&M stands as a testament to how a small Swedish shop became a global fashion powerhouse.Sustainability and Innovation
Collaborations and Pop Culture
Looking Ahead