ASICS, a globally renowned brand synonymous with high-performance athletic footwear and apparel, has a rich history rooted in passion, innovation, and a commitment to helping individuals achieve their best. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, ASICS was born out of a desire to inspire youth through sports in the aftermath of World War II. The name ASICS is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy has been the guiding principle behind every product the brand has created.
From Humble Beginnings to Global Recognition
Kihachiro Onitsuka started the company with a simple mission: to promote physical and mental health through sports. Initially, the brand focused on basketball shoes, but its innovative designs quickly gained attention. In 1951, ASICS introduced its first basketball shoe, which featured a unique suction cup-like outsole for enhanced grip. This groundbreaking design caught the eye of athletes and set the stage for the brand's future success.
Throughout the 1960s and 1970s, ASICS expanded its product line to include running shoes, catering to the growing popularity of long-distance running. The brand's dedication to research and development led to the creation of the now-iconic Gel cushioning technology
ASICS has consistently been at the forefront of athletic shoe technology. In addition to Gel cushioning, the brand introduced the IGS (Impact Guidance System)FlyteFoamAdapt Mesh, ensuring that athletes could perform at their peak in any condition. ASICS has also embraced sustainability, incorporating recycled materials into its products and striving for eco-friendly manufacturing processes. ASICS has always prioritized the needs of athletes, from elite competitors to casual runners. The brand sponsors numerous marathons, triathlons, and other sporting events worldwide, demonstrating its commitment to the athletic community. Beyond sports, ASICS has also launched initiatives like the Mind Uplifter
Today, ASICS is a global powerhouse, offering a wide range of products that cater to runners, gym enthusiasts, and lifestyle seekers alike. The brand continues to innovate, blending cutting-edge technology with timeless design. From its origins in post-war Japan to its status as a leader in the athletic industry, ASICS remains dedicated to helping people achieve a sound mind and a sound body through the power of sport.Pioneering Technological Advancements
Commitment to Athletes and Communities
ASICS Today and Beyond