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Since its inception in 1949, Asics has been a trailblazer in the world of athletic footwear and apparel. The brand, whose name is an acronym for the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," has always been driven by a commitment to enhancing the lives of athletes and fitness enthusiasts worldwide.
Founded by Kihachiro Onitsuka in Kobe, Japan, Asics began as a small company with a big vision. Onitsuka's goal was to help Japanese youth develop self-confidence and resilience through sports. The first product, a basketball shoe, was crafted with meticulous attention to detail and a focus on performance. This dedication to quality quickly earned the brand a reputation for excellence.
Asics has consistently pushed the boundaries of athletic footwear technology. The brand introduced the Gel cushioning system in the 1980s, a breakthrough that revolutionized running shoes by providing superior shock absorption. This innovation not only enhanced comfort but also helped prevent injuries, allowing athletes to perform at their best. Over the years, Asics has continued to introduce cutting-edge technologies, such as FlyteFoam and Trusstic System, further solidifying its position as a leader in the industry.
In recent years, Asics has taken significant steps towards sustainability, reflecting its dedication to both the planet and its consumers. The brand has implemented eco-friendly practices, such as using recycled materials in its products and adopting energy-efficient manufacturing processes. As part of its "Move to Zero" initiative, Asics aims to achieve zero carbon emissions by 2050, demonstrating its commitment to a healthier future.
Asics' influence extends beyond the realm of sports. The brand actively engages with communities through various initiatives, such as supporting mental health awareness and promoting physical activity. By organizing events like the "ASICS World Ekiden" virtual relay race, Asics fosters a sense of global unity and encourages individuals to prioritize their well-being.
As Asics continues to evolve, its core mission remains unchanged: to inspire people to lead active, healthy, and fulfilling lives. With a rich history of innovation, a commitment to sustainability, and a global community of loyal supporters, Asics is poised to remain a dominant force in the athletic industry for years to come.